Minimally Minimal: "The Problem With Logos"

ohsusquehanna:

robshoy:

This is a really great post from Andrew Kim. It’s something that I’ve never really understood: why the hell do AT&T, T-Mobile, Sprint, and Verizon slap their logo on every phone (other than the iPhone)?

Like, how does that even make sense? And Andrew makes another really great point: it doesn’t help that all of the carriers’ logos are ugly as hell.

Don’t providers slap their logo in the status bar of the iPhone? I also think it’s unfair to include the “home” button on Windows phones (I believe that’s what it is) or the context button on Blackberries. Other than that, it’s a pretty good post. More companies should focus on making the design of their devices distinctive in order to do away with logos. An iPod or an Apple device doesn’t need a logo because the style of their devices is suitable branding enough.

That status bar logo on the iPhone disappears as soon as you start watching a video or playing a game. The logo on the top of the phone’s face disappears as soon as you put your phone away. I think it’s mostly there on an iPhone so that there’s some way for someone to tell immediately what network they’re on.

It’s worth noting that Apple’s not the only one who “gets it”. Nintendo obviously gets it, but there’s another phone on the market that’s pretty great looking too: the Google Galaxy Nexus. Not a single carrier or company logo on the face of that thing.

Source: robshoy